BUILD THE CREATIVE BRAND THAT BECOMES THE STORY

I DON’T DO VANILLA. Maybe you don’t either? Maybe your creative brand is a powerhouse in the making? The next Dreamworks, Brene Brown, or Cirque du Soliel. Or maybe your creative brand is the little engine that could? You can taste the potential. 

Here is my big, totally free, do this amazing thing– brand building advice. Ready? Build the creative brand that becomes the story. That’s it. That’s all you need. 

If you become the creative brand that is so mind-blowing, so beyond reason- that people can’t stop talking about it, then your brand becomes the story. Are you that kind of filmmaker or author? Are you that kind of agency or social enterprise? Become the story.

THE (3) MISTAKES CREATIVE BRANDS NEED TO AVOID LIKE THE PLAGUE

Talent is not as rare as you might think. You are one among many. Success can be difficult. Highly competitive. It takes a lot of discipline and hard work. And it takes avoiding these (3) mistakes. 

GREAT WORK BUT
WEAK BUSINESS SKILLS

This is a HUGE issue for creatives. If your author content, film production company, small design firm, or acting program lacks a strong business foundation, your brand and revenue will pay a steep price. 

SEXY WHISTLES vs.
AUTHENTIC WONDER

Big promises. Slick creative. A killer website. Those things will not sustain success. Your creative brand’s VALUE must rise well above the crowd. Anything less and you’ll end up a common brick on a common road. 

GOOD NUMBERS vs.
GREAT RELATIONSHIPS

Strong sales and peak profitability are not brand equity. Creative brand equity is born from connecting with people. Building trust. Providing lasting value. Going above and beyond with your employees and customers. 

HOW TO BUILD A LEGENDARY CREATIVE BRAND

No gimmicks. No shortcuts. No pie in the sky hype. If you want your creative brand to rise above the crowd, be mind-blowing. Exceed expectations. Take the world by storm. Let those qualities become the story. To pull that off, your brand must do (3) things exceptionally well. 

NOTE: Don’t rush through the three Slideshares that follow! Click on all the links. Take notes. These deep dive presentations will help you elevate your creative brand. 

Game changers are rarely dramatic. In the real world, it’s the sudden realization. The keen observation. The tiny shift that changes everything. And typically, I can spot those opportunities, right out of the gate. 

Bob has turned our brand from a mom & pop feel to a far more professional and serious company. The thought leadership component of our brand is growing and is the most fun thing we are doing right now. It forced us to get outside of our comfort zones and realize all that we have a lot to offer. Our voice as a brand has never been stronger!
Alexis Chase
Chase & Associates

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Marketing Authors Artists

MAESTRO BRAND AUDITS

RAPID CLARITY & ACTIONABLE INSIGHTS IN ABOUT A WEEK

PRICE: $850

I was a top-tier management consultant for (12) years. I’ve run two national ad agencies, one of which I owned. And you know what? My VERY BEST work came down to a handful of key insights.

HOW IT WORKS

  • Sign my Letter Of Agreement & pay your fee ($850).
  • Schedule a start date for your Maestro Brand Audit. 
  • Over a (7) day period I will review your brand’s message, offer, and/or experience.
  • On day eight, you’ll get a  (10) minute video with my insights & a one-page action plan.
  • We’ll wrap things up with a (60) minute phone call to debrief the results of your audit.  

The Maestro Brand Audit™ is all about RAPIDLY finding your gold. Where is your untapped potential? How can your creative brand stand out from the crowd? Are you doubled down or fragmented? All of this comes into focus during your brand audit. 

Bob has had quite an impact on my career and lifestyle . He quickly got to know me and before long we were talking at a very deep level about the work, my life and the direction of my organization at the time. The best part about working with Bob is everything is real life and in real time. Management theory has its place, but Bob provided insight, challenge and direction that was very specific to the issues at hand.
Rob Young
The Hagerman Group

CREATIVE BRAND AUDIT SCENARIOS

  • An author, artist, or niche coach whose brand is starting to take off. How do you keep the fires of momentum burning? A deep dive into The Great Story yet to be told.  

  • An early stage creative agency of some type. Good owners. Lot’s of talent in their boutique firm. How to let go to grow? A candid journey of embracing the next chapter. 

  • A coworking startup offers a hallmark experience but nobody’s signing up. What’s going on? A triage process that turns a bold vision into a money making brand. 

  • A jack of all trades creative. Actor. Teacher. Filmmaker. Blogger. Where to begin, when it comes to elevating your personal brand? A pickaxe dig to find your brand’s gold. 

  • A social enterprise with huge potential is stuck on the ground floor. How to rise above the noise? A humbling crash course on conscious capitalism.  

It only takes one or two key insights to take your Creative brand to a whole new level

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creative business brand workshop austin texas

RAPID BRAND DEVELOPMENT FOR CREATIVE ENTREPRENEURS

Bob Olmstead Maestro Creative Business

Bob Olmstead - Founder & Maestro Trail Guide

By my early thirties, I had managed a national sales force, run multi-million dollar ad campaigns, completed two turnarounds, and broke six-figures.

By my early forties, I had run two ad agencies, one of them with over (70) clients, one of them I owned. In the case of the latter, I started my firm with a $6,500 retainer and built it to almost two million in media billings.

By my early fifties, I had been an independent management consultant for (12) years. My projects ranged from $12,000 to $60,000 a year. I have taught branding and leadership to audiences as large as several thousand.

Best Practices have their place but that’s NOT how you build a legendary brand. Whether you’re a creative soloist or the CEO of an established creative brand, I'll help you find the hidden gold you have yet to claim.

Which brings us back to my advice at the top of this page. Build the creative brand that becomes the story. That’s the Secret Sauce to unlocking your full potential as a creative and as a brand.

I look forward to hearing your story,
Bob Olmstead

BOB STATS

  • Former Ad Agency General Manager
  • (25) Years As A Creative Director
  • Multimillion Dollar Ad Buys
  • 650+ Brand Strategy Retreats

  • 20,000+ Consulting/Coaching Hours
  • 700+ Speaking Gigs
  • Former Retail Ad Agency Founder & CEO
  • (20) Years As A Business Owner
  • Small 12K to 350K Ad Buys
  • Producer: Radio, Broadcast, Print, & Online
  • 7,500+ Professional Writing Hours
  • Extensive Credentials In The Performing Arts

SECTORS

  • Authors, Writers, Freelancers
  • Retail
  • Luxury Goods
  • Professional Service
  • General Service
  • Government
  • Video Production Houses, Film, Events
  • PR, Advertising, Digital
  • Performing Arts, Black Box Theaters
  • Nonprofit & Social Enterprise
  • Consulting, Coaching, Training
  • Community Building

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DOWNLOAD THE CREATIVE BUSINESS BRAND CANVAS

(3) instruction worksheets, (3) blank worksheets, PLUS valuable ongoing content and updates. The resources you need to build a legendary creative brand. NO spam! Your privacy is always protected. Immediate access.  

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