BUILD THE CREATIVE BRAND THAT BECOMES THE STORY

I DON’T DO VANILLA BRANDING. Maybe you don’t either? Maybe your creative brand is a powerhouse in the making? The next Dreamworks, Brene Brown, or Cirque du Soleil. Or maybe your creative brand is the little engine that could? You can taste the potential. 

Here is my totally free, do this amazing thing– brand building advice. Ready? Build the creative brand that becomes the story. That’s it. That’s all you need. 

If you become the creative brand that people can’t stop talking about, you become the story. Are you that kind of author, artist or creative business? Become the story.

(3) BRANDING MISTAKES CREATIVES NEED TO AVOID LIKE THE PLAGUE

Talent is not as rare as you might think. You are one among many. Standing out can be difficult. Success takes a lot of discipline & hard work. And it takes avoiding these (3) mistakes. 

CHASING MONEY VS.
BUILDING YOUR BRAND

As an author, artist, or creative business, your brand needs to make money. But if you never spend time building an epic creative brand, you’ll end up feeling trapped & frustrated. 

SELLING SEXY vs.
CREATING WONDER

As an author, artist, or creative business, your brand needs to tell its story. But does your creative brand take their breath away? Authentic wonder fuels momentum.

OBSESSING ON AWARDS vs.
BUILDING RELATIONSHIPS

As an author, artist, or creative business, winning awards can make you feel like a rock star. Nothing wrong with that but do your clients feel like rock stars? In branding, relationships are everything. 

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HOW TO BUILD A LEGENDARY CREATIVE BRAND

No gimmicks. No shortcuts. No hype. As an author, artist, or creative business, your branding needs to take the world by storm. Make sure your impact becomes the story. To pull that off, your branding must do (3) things exceptionally well. 

NOTE: Click on all the links. Take notes. Plug into the magic that will elevate your brand. 

Game changers are rarely dramatic. In the real world, it’s the sudden realization. The tiny shift that elevates your creative business or your personal brand as an author or artist. And typically, I can make that happen in a little over a week. 

OP Alexis Testimonial Brand Audits

Bob has turned our brand from a mom & pop feel to a far more professional and serious company. The thought leadership component of our brand is growing and is the most fun thing we are doing right now. It forced us to get outside of our comfort zones and realize all that we have a lot to offer. Our voice as a brand has never been stronger!

Alexis Chase
Chase & Associates
Co-Owner

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THE (10)-DAY BRAND AUDIT
FOR PROFESSIONAL CREATIVES

RAPID CLARITY & ACTIONABLE INSIGHTS IN ABOUT TEN DAYS

PRICE: $850

As a creative business, author or artist, your brand either serves or enslaves. The (10)-Day Brand Audit delivers the kind of rapid clarity & actionable insights that will help your brand soar!

THE CREATIVE BRAND AUDIT PROCESS

  • Sign my Letter Of Agreement & pay your fee ($850 per audit).
  • Schedule your (10)-Day Creative Brand Audit.
  • Over a seven day period I will review your message, offer, or your experience as a creative business, author, or artist.
  • By day ten, you’ll get a (10) minute video with my insights & a one-page action plan.
  • We wrap things up with a (60) minute phone call to debrief your brand audit.  

The (10)-Day Brand Audit is all about RAPIDLY finding your gold. Where is your untapped potential? How can your creative brand rise above the crowd? Are you doubled down or fragmented? All of this comes into focus during your creative brand audit. 

Bob has had quite an impact on my career and lifestyle . He quickly got to know me and before long we were talking at a very deep level about the work, my life and the direction of my organization at the time. The best part about working with Bob is everything is real life and in real time. Management theory has its place, but Bob provided insight, challenge and direction that was very specific to the issues at hand.

Rob Young
The Hagerman Group
VP Of Business Development

CREATIVE BRAND AUDIT SCENARIOS

  • A creative business, author or artist, whose brand starts to take off. How do you keep the fires of momentum burning? A deep dive into The Great Story yet to be told.  

  • An early stage agency of some type. Good owners. Lot’s of talent. How to let go to grow? A candid journey of embracing the next chapter. 

  • A coworking startup offers a hallmark experience but nobody’s signing up. What’s going on? A triage process that turns a bold vision into a money making creative business. 

  • A successful creative business CEO, author, or artist, wants to launch an online platform. Where to start? A pickaxe dig to find the gold. 

  • A social enterprise with huge potential is stuck on the ground floor. How to get free? A humbling crash course on conscious capitalism.  

It only takes one or two key insights to take your Creative brand to a whole new level

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RAPID CLARITY & ACTIONABLE INSIGHTS BORN OF EXPERIENCE

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Bob Olmstead - Founder & Imagineer

By my early thirties, I had managed a national sales force, run multi-million dollar ad campaigns, completed two turnarounds, and broke six-figures.

By my early forties, I had run two ad agencies, one of them with over (70) clients, one of them I owned. In the case of the latter, I started my firm with a $6,500 retainer and built it to almost two million in media billings.

By my early fifties, I had been an independent management consultant for (12) years. My projects ranged from $12,000 to $60,000 a year. I have taught branding and leadership to audiences as large as several thousand.

Best Practices have their place but that’s NOT how you build a legendary creative brand. The (10)-Day Brand Audit will help you find the hidden gold you have yet to claim.

Which brings us back to my advice at the top of this page. Build the creative brand that becomes the story. That’s the Secret Sauce to unlocking your full potential as a author, artist, or creative business.

I look forward to hearing your story,
Bob Olmstead

BOB STATS

  • Former Ad Agency General Manager
  • (25) Years As A Creative Director
  • Multimillion Dollar Ad Buys
  • 650+ Brand Strategy Retreats

  • 20,000+ Consulting/Coaching Hours
  • 700+ Speaking Gigs
  • Former Retail Ad Agency Founder & CEO
  • (20) Years As A Business Owner
  • Small 12K to 350K Ad Buys
  • Producer: Radio, Broadcast, Print, & Online
  • 7,500+ Professional Writing Hours
  • Extensive Credentials In The Performing Arts

SECTORS

  • Authors, Writers, Freelancers
  • Retail
  • Luxury Goods
  • Professional Service
  • General Service
  • Government
  • Video Production Houses, Film, Events
  • PR, Advertising, Digital
  • Performing Arts, Black Box Theaters
  • Nonprofit & Social Enterprise
  • Consulting, Coaching, Training
  • Community Building

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