BUILD THE CREATIVE BRAND THAT BECOMES THE STORY

I DON’T DO VANILLA BRANDING. Maybe you don’t either? Maybe your creative brand is a powerhouse in the making? The next Dreamworks, Brene Brown, or Cirque du Soleil. Or maybe your creative brand is the little engine that could? You can taste the potential. 

Here is my big, totally free, do this amazing thing– brand building advice. Ready? Build the creative brand that becomes the story. That’s it. That’s all you need. 

If you become the creative brand that is so mind-blowing, so beyond reason- that people can’t stop talking about it, then you become the story. Are you that kind of author or artist? Are you that kind of creative business? Become the story.

(3) BRANDING MISTAKES TO AVOID AS A CREATIVE BUSINESS

Talent is not as rare as you might think. You are one among many. Success can be difficult. Highly competitive. It takes a lot of discipline and hard work. And it takes avoiding these (3) mistakes. 

GREAT CREATIVE WORK VS.
STRONG BUSINESS SKILLS

Your creative business. Your work as an author or artist. They take off! They soar! You’re making money. But branding your business is not building your business. Your craft needs stability to sustain itself and thrive. 

SEXY BRANDING vs.
AUTHENTIC WONDER

Your creative business. Your work as an author or artist. You know how to sell them. The money is rolling in. But is your story captivating? Does your branded experience take their breath away? Authentic wonder for the win.

WINNING AWARDS vs.
BUILDING RELATIONSHIPS

Your creative business. Your work as an author or artist. It’s winning awards right and left! But is your branded experience building the kind of client relationships that will stand the test of time? Build your tribe while branding your business.

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HOW TO BUILD A LEGENDARY CREATIVE BRAND

No gimmicks. No shortcuts. No hype. Your creative business. Your work as an author or artist. If you want it to rise above the crowd, take the world by storm. Make sure your impact becomes the story. To pull that off, your brand must do (3) things exceptionally well. 

NOTE: Click on all the links. Take notes. Unlock the magic that will elevate your brand. 

Game changers are rarely dramatic. In the real world, it’s the sudden realization. The tiny shift that elevates your creative business or your persona as an author or artist. And typically, I can spot the big opportunities in about a week. 

OP Alexis Testimonial Brand Audits

Bob has turned our brand from a mom & pop feel to a far more professional and serious company. The thought leadership component of our brand is growing and is the most fun thing we are doing right now. It forced us to get outside of our comfort zones and realize all that we have a lot to offer. Our voice as a brand has never been stronger!

Alexis Chase
Chase & Associates
Co-Owner

TELL ME ABOUT YOUR CREATIVE BRAND 


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MAESTRO BRAND AUDITS

RAPID CLARITY & ACTIONABLE INSIGHTS IN ABOUT A WEEK

PRICE: $850

As a creative business, author or artist, your branded persona either serves or enslaves. Maestro Brand Audits deliver the kind of rapid clarity & actionable insights that bring sobriety to your story. The great, the good, the things you’ve been avoiding. 

MAESTRO BRAND AUDITS PROCESS

  • Sign my Letter Of Agreement & pay your fee ($850 per audit).
  • Schedule one or more Maestro Brand Audits.
  • Over a (7) day period I will review your message, offer, and/or experience as a creative business, author, or artist.
  • On day eight, you’ll get a  (10) minute video with my insights & a one-page action plan.
  • We wrap things up with a (60) minute phone call to debrief your video & action plan.  

Maestro Brand Audits are all about RAPIDLY finding your gold. Where is your untapped potential? How can your creative brand stand out from the crowd? Are you doubled down or fragmented? All of this comes into focus during the Maestro Brand Audits process. 

Bob has had quite an impact on my career and lifestyle . He quickly got to know me and before long we were talking at a very deep level about the work, my life and the direction of my organization at the time. The best part about working with Bob is everything is real life and in real time. Management theory has its place, but Bob provided insight, challenge and direction that was very specific to the issues at hand.

Rob Young
The Hagerman Group
VP Of Business Development

MAESTRO BRAND AUDITS SCENARIOS

  • A creative business, author or artist, whose brand is starts to take off. How do you keep the fires of momentum burning? A deep dive into The Great Story yet to be told.  

  • An early stage agency of some type. Good owners. Lot’s of talent. How to let go to grow? A candid journey of embracing the next chapter. 

  • A coworking startup offers a hallmark experience but nobody’s signing up. What’s going on? A triage process that turns a bold vision into a money making creative business. 

  • A successful creative business CEO, author, or artist, wants to launch an online platform. Where to start? A pickaxe dig to find the gold. 

  • A social enterprise with huge potential is stuck on the ground floor. How to get free? A humbling crash course on conscious capitalism.  

It only takes one or two key insights to take your Creative brand to a whole new level

TELL ME ABOUT YOUR CREATIVE BRAND 


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RAPID CLARITY & ACTIONABLE INSIGHTS BORN OF EXPERIENCE

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Bob Olmstead - Founder & Imagineer

By my early thirties, I had managed a national sales force, run multi-million dollar ad campaigns, completed two turnarounds, and broke six-figures.

By my early forties, I had run two ad agencies, one of them with over (70) clients, one of them I owned. In the case of the latter, I started my firm with a $6,500 retainer and built it to almost two million in media billings.

By my early fifties, I had been an independent management consultant for (12) years. My projects ranged from $12,000 to $60,000 a year. I have taught branding and leadership to audiences as large as several thousand.

Best Practices have their place but that’s NOT how you build a legendary creative brand. Maestro Brand Audits will help you find the hidden gold you have yet to claim.

Which brings us back to my advice at the top of this page. Build the creative brand that becomes the story. That’s the Secret Sauce to unlocking your full potential as a author, artist, or creative business.

I look forward to hearing your story,
Bob Olmstead

BOB STATS

  • Former Ad Agency General Manager
  • (25) Years As A Creative Director
  • Multimillion Dollar Ad Buys
  • 650+ Brand Strategy Retreats

  • 20,000+ Consulting/Coaching Hours
  • 700+ Speaking Gigs
  • Former Retail Ad Agency Founder & CEO
  • (20) Years As A Business Owner
  • Small 12K to 350K Ad Buys
  • Producer: Radio, Broadcast, Print, & Online
  • 7,500+ Professional Writing Hours
  • Extensive Credentials In The Performing Arts

SECTORS

  • Authors, Writers, Freelancers
  • Retail
  • Luxury Goods
  • Professional Service
  • General Service
  • Government
  • Video Production Houses, Film, Events
  • PR, Advertising, Digital
  • Performing Arts, Black Box Theaters
  • Nonprofit & Social Enterprise
  • Consulting, Coaching, Training
  • Community Building

TELL ME ABOUT YOUR CREATIVE BRAND


TEST DRIVE MAESTRO
(3) FREE WORKBOOKS

Take The Maestro Experience™ for a test drive. Gain immediate access to (3) workbooks from the first three expeditions PLUS ongoing creative resources & event updates. NO spam! Your privacy is always protected. 

Free Workbooks For Creative Business Owners
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